Amplifying Voices is a local partnership seeking to identify how business is adapting to increased calls for workplace diversity, equity, inclusion, and access in a post-George Floyd world. The partnership includes the Halifax Chamber of Commerce, My East Coast Experience, Ashanti Leadership and Professional Development Services, and Footprints Life Coaching.

But who are the people behind these local businesses and organizations? Can we put a face to this partnership? The following series seeks to do just that.

Each week we will provide a glimpse at the people behind this unique project and the role they play.

The last in our series of profiles is Ifeanyi Emesih, founder and chair of My East Coast Experience Media Group. 

Ifeanyi Emesih is a serial entrepreneur, community leader, marketing expert, visionary, and innovator. He is founder and chair of My East Coast Experience Media Group and Nicod Holding.

Emesih chose to make Halifax his home and has since drawn on his own experiences to create a platform for others to share their immigrant stories with their own communities. This started with the forerunner of the current celebration of the “Most Inspiring Immigrants” initiative, an annual celebration recognizing the contributions of immigrants to the growth and diversity of their communities. This initiative has now grown to encompass all of Atlantic Canada.  

He launched “My Halifax Experience” magazine in the winter of 2015 as quarterly magazine to keep the contributions of immigrants front-of-mind in between the annual events. It has since become one of the leading voices of the immigrant experience in the province. To date, “My Halifax Experience” magazine has published, printed, and distributed more than 100,000 copies of the magazine.  

Both the annual event and the magazine were eventually brought together via the creation of the “My East Coast Experience” Media Group. The creation of this digital community has given a home to related opportunities, such as a bursary program for international students facing financial difficulties, the “Mosaic Music Festival of Arts and Culture”, and the international “Mosaic Film Festival”. My East Coast Experience has given out more than $15,000 in international student bursaries to date. As part of his commitment to grooming the next generation of entrepreneurs, Mr. Emesih has held Business Leadership & Entrepreneurial Seminars teaching tertiary education students across the province, using practical instances of networking and the future of digital media. Because of his love for his community and promoting diversity and inclusion, he has partnered with Halifax Chamber of Commerce, Ashanti Leadership and Footprints Life Coaching  to launch a research project to discover how the local business community understands the needs of an increasingly diverse workforce, and how it is adapting management styles as a result.

The most recent addition to the My East Coast Experience family is the Récit Creative Agency. This full-service marketing operation allows the platform to reach beyond its roots to help clients from anywhere in the world tell their story.  

In 2018, he was awarded the first ever alumnae award for community service by Mount Saint Vincent University, was recognized in the Nova Scotia House of Assembly for leadership in the community, and in 2020 he was hailed as a community star by Global News. 

His ability to manage a diverse group of employees lead to an invitation from Global to sit on the advisory board for diversity and inclusion and is currently a board member of the Sackville Business district. In 2017, He was invited to be a member of the Selection and Advisory Committee, Community Investment Grants Program by Credit Union Atlantic (CUA).  

Emesih is far from finished in terms of finding new opportunities. He has just launched a new venture, the Creative Hub, a co-working collaborative office space that will bring ideas and community together. This space will be home to 13 different businesses and will create the opportunity for small businesses to come together to collaborate, the first co-working space in the Lower Sackville Business district.

My East Coast Experience

My East Coast Experience

My East Coast Experience is a multimedia publishing platform, celebrating the similarities and differences of people choosing the East Coast of Canada as their new home.

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